iens.nl projects
Designing for the largest restaurant website in the Netherlands
What I did
UX design
Visual design
Lead development
Partners
Branding design: Spore Creation
Client
IENS
2o13
Designing for the largest restaurant website in the Netherlands
UX design
Visual design
Lead development
Branding design: Spore Creation
IENS
2o13
In my years at IENS I have designed for a lot of projects. This is an overview of some of the things I worked on.
IENS was the largest restaurant website of the Netherlands. It was acquired by TripAdvisor and merged into TheFork.
I worked on UX and UI design for the responsive redesign of iens.nl. The branding was updated by an external agency. I applied the new branding to the website and modernized the entire website.
With a petition, users can support a common cause and let their voices be heard.
Natuurmonumenten would collect signatures for a specific topic and take the signatures to the government responsible for taking action.
Collecting signatures was the primary goal of this mechanism. Conversion and lead generation came secondary. As a result, I removed most of the lead generation fields we usually have in our campaigns.
I've added mechanisms such as a signature counter with a progress bar and other social proofing elements to stimulate the signing of the petition.
Surveys can help raise awareness of issues in a playful way. I designed the surveys to be visually attractive using header images and images in the answers.
Every question could trigger the visitor to think about the subject while answering.
Data generated by the survey was collected and could be used to generate reports and press releases.
The assumption was that people would donate more when the goal of donation was more concrete (for example: trees to be planted).
I designed form elements that support icons to indicate what you're donating.
To have more space for an explanation of the topic I designed a FAQ element that could show and hide answers to questions.
It proved so useful for these campaign pages that it was rolled out throughout the Natuurmonumenten website to pages like the service page.
I collaborated with PuurPXL for the visual design of the petition and the quiz. Both were implemented by our development partner iO and released in 2021, just in time for the first major campaign: the national garden survey and the "Save the insects" petition.
